Who Are You Talking To?
Have you identified your perfect customer? This is a really important thing to do. If you don’t know who you are taking to, how do you know what message to present?
What Is The Problem You Have A Solution For?
If you watch the weight loss commercials on TV it is clear.
- I lost 40 pounds because of this product.
- Before I started using this product I was fat and couldn’t play golf, now I play every day and love life.
- I was sad and lonely for years. my weight kept me inactive. No I have lost 80 pounds and have a ton of friends and am finally happy!
So, have you defined the problem your product is the solution to?